February 16
CHISINAU, FEBRUARY 16, 2010. In the framework of its policy of contributing to the improvement of Moldova’ business and social environment, AmCham Moldova launches the first edition of the “Products of Moldova” Catalogue.
The goal of this project is to increase exports of Moldovan products by targeting the diasporas of Eastern Europeans living in the United States, Canada and Western Europe who are already aware of the quality of Moldovan products. To give an idea of the potential of this market, the diaspora of CIS and Eastern Europeans living in the U.S. is nearly 20 million. Canada and Western Europe also offer significant target populations who might be interested in purchasing Moldovan products.
Supported by CEED project financed by USAID and the EU-funded SEPIA project, AmCham Moldova has developed a catalogue of products produced in Moldova for export that includes product descriptions, pricing and companies’ information. For the first edition, 31 Moldovan companies were selected to be promoted abroad. These are specialized in the fields of economy specific to Moldova, such as: agricultural foods, wine products, soft drinks, cosmetics, textile industry, producers of carpets and toys. The companies, included in the first edition of the catalogue, were selected taking into account such criteria as: company’s positive reputation, export orientation, quality certificates possession according to the legislation in force.
“We would like to have much more participants within the project “Products of Moldova” for the next years’ editions, as the catalogue is an efficient instrument of promotion for the participants. I take this opportunity to encourage all Moldovan companies that want to expand their markets shares abroad, to apply for participation within the next editions of the catalogue”, Elena Buzu, Project Manager of AmCham Moldova, mentioned.
„Taking into consideration selection criteria of the companies participating within the project, “Products of Moldova” becomes not only an instrument for promoting Moldovan producers abroad, but also a promoter of the high standards, the companies have to aspire to”, Mila Malairau, Executive Director of AmCham Moldova, stated.
The Catalogue will be distributed to almost 2000 ethnic grocery stores and shops that serve the diasporas living in the United States, Canada and Western Europe. The information will be updated each year.
The catalogue will also be available in an on-line version www.productsofmoldova.md. The site’s visitors will have the possibility to resort to a large variety of simple instruments easy to use, having more browsing options: company’s name, field of activity, categories of offered products, trade marks and the list of products. The on-line version of the catalogue will allow the potential clients to obtain updated information about the products and services of the Moldovan companies.
For more information, please contact Elena Buzu, Project Manager, at 211 781 or productsofmoldova@amcham.md
